51: WELL+GOOD Co-Founder MELISSE GELULA On Purpose and Bootstrapping A Wellness Media Company to an Acquisition and a Community of 12 Million

Apr 18, 2019

How does one bootstrap a wellness startup from a simple website to a digital empire that has 12M monthly unique visitors and sells to a major player in the media space? In this episode, you’ll get a behind the scenes look into the rise of WELL+GOOD through the eyes of its co-founder Melisse Gelula, who went from training to be a psychoanalyst to being named one of the 9 Most Creative Entrepreneurs of 2018 by Inc Magazine.

This week, the gorgeous Well+Good: 100 Healthy Recipes + Expert Advice for Better Living book is out, and my Superfood Galaxy Oatmeal recipe with moringa is included alongside names like Venus Williams, Dr. Mark Hyman and Dave Asprey (#nbd).

Also, I've been honored to have been featured by WELL+GOOD on multiple occasions over the years.

In this episode, we discuss:

• How food can be a pathway into wellness
• Being on the front lines of the healthy food revolution
• How WELL+GOOD activated 100 global wellness movers and shakers to contribute to their first book
• How to stand out in the wellness space
• How to get featured by WELL+GOOD
• What psychoanalysis and wellness media have in common
• Building a personal brand VS a media company in today’s digital landscape
• What role social media plays in WELL+GOOD's success
• Why a “backpack of purpose” and meaningfulness is a must for success

See all show notes on wokeandwired.com.

Mentioned in this episode:

• Well+Good: 100 Healthy Recipes + Expert Advice for Better Living book

Connect with Melisse:

• @melissejoy
• @iamwellandgood
• wellandgood.com

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